Les Schwab

Every year, Les Schwab Tires runs a quirky promotion called Free Beef Month, where they give away boxes of meat to their customers. They weren't really taking advantage of the weirdness of this promotion with advertising. We were tasked to come up with some ideas.



How do we let the world know that Les Schwab has this great promotion? How about setting the Chuckwagon land speed record on the salt flats of Utah? Les Schwab is known for their speed, and Chuckwagons bring the meat. Perfect.

No? Ok, moving on.



What are you supposed to do with all the free beef once you get it? We created an online cookbook called the The Big Book of Beef. The client actually liked this idea and it is currently in production for next year.

T-Mobile NBA

On December 25th, we launched our T-Mobile MyTouch NBA campaign to coincide with the TV campaign. We dominated NBA.com with banners, pre-rolls, and outdoor, while featuring our players on the T-Mobile MyTouch site.

T-Mobile - MyTouch NBA. Dwight animated banner. from Casey Brewer on Vimeo.

T-Mobile - MyTouch NBA. Dwyane animated banner. from Casey Brewer on Vimeo.

T-Mobile - MyTouch NBA. Charles animated banner. from Casey Brewer on Vimeo.

T-Mobile - MyTouch NBA. In situation animated banner. from Casey Brewer on Vimeo.

With help from Straight Face Studios, we created these animated banners that show each of our NBA player's unique passions. The animated banners were so well received by the client that they wanted to use them for pre-roll on TV and Hulu.com.

T-Mobile - MyTouch NBA. Player interviews. from Casey Brewer on Vimeo.

We called upon director Stacy Wall to shoot interviews with our NBA players to be featured on the T-Mobile MyTouch site, an experience we created.

Erotic Bakery

How do you create a campaign for a weird erotic bakery in Seattle? You introduce the Ultimate Party Cupcake, Boner Cupcake! Then you unleash him at parties, festivals, vacation destinations, and interactive conferences nationwide. In no time you have a social meme that spreads like wildfire across the country.



On Facebook Boner Cupcake! likes to link to his favorite party jams, while letting his fans know where he'll be hanging next. Unfortunately Facebook sent us a cease and desist and terminated the page.



On Twitter Boner Cupcake! drops witty one liners, while flirting with famous celebrities.



Soon enough everybody is talking about Boner Cupcake! Here he is in LA Weekly.

National High School Federation T-Mobile Invitational

T-Mobile is the largest sponsor for the National High School Federation's Basketball Tourney. We were approached by T-Mobile to create a campaign that captured what it means to compete at the highest high school level, devoid of the glamour associated with college and professional hoops. We created a poster and print campaign that was featured nationally in USA Today.



We wanted to communicate with the kids that actually play in the tournament, so we created Beyond 84. A social site exclusively for the high school basketball athlete. The site helps lay the groundwork for next year's tournament, while continuing the conversation with the athletes throughout the year. Beyond 84 can be summed up as a grass roots movement that lasts longer than a simple media buy. It illustrates the emotional journey that the teams, coaches and fans endure during the high school basketball season. By engaging players past and present via video content, social media and guerrilla efforts, Beyond 84 helps build the T-Mobile Invitational into the elite national high school basketball tournament. This project is currently in production.

Square Lake Film and Music Festival

Every year, the Square Lake Film and Music Festival founders pick a different creative team to design their event poster. For the 2008 season, I worked with some heavy duty design talent. Namely Justin Martinez of Spunk Design Machine fame, and Steve Tenebrini, founder and Creative Director at Squad 19. It was a three-pronged effort. A holy trinity. A trident of fury.

The copy on this baby reads:

Where artisans, intellects and time travelers celebrate the coincidence of interest.

Whoa dude.

Burning Bridges with Beer

Here's a poster I made with help from my good buddy David Schwen. This was for my going away party, so I guess the client was me.

(click on the image to read the copy)

The Sit On My Face Experiment

What started as a restoration project took on a life of its own as installation art entitled simply "Sit On My Face." How's that for interactive?

I found some antique opera house seats in a dumpster in downtown Minneapolis. After taking them apart, cleaning them and refinishing the wood and brass, I added a personal touch. My face.

The next chair I refurbished actually sold at an auction for nearly $100. The woman who bought it said she needed a chair for her office. Creepy.

Many thanks to artist John Waldron for the stencil help, and use of his Dad's wood shop for the restoration. Keep an eye out for my face popping up in a town near you.

Yates "The Great Wall" Grand

This is a short film I made with the help of my buddy Todd Grabe. Some friends and I purchased a ping-pong table and put it in my basement. Let's just say the competition got heated. It reached ridiculous levels when I spent 100$ on a custom ping-pong paddle, and bought exclusive, form-fitting table tennis active wear. The Yates Grand character was born from such lunacy.

The film was a runner-up in the 2003 Grain Belt Beer Local Legend Film Festival, a finalist in the Babylon Theater Film Festival and a mainstay at the Square Lake Film and Music Festival for years.

Take note of the striking similarities to the Hollywood film Balls of Fury. We made our film 5 years before that movie was released. I'm not sayin' we were ripped off, I'm just sayin'.

STD Awareness

This was a campaign that was created for the Minnesota Department of Health and Human Services. Targeted at Latino youth, the posters send a strong message. STD's suck, we hate STD's!

These were utilized as wild postings, bus shelter posters and graffiti stencils.

It's Just Lunch Dating Service

These are some fun spec posters I made for It's Just Lunch dating service. I tried out another online dating service for about 5 months. I was shocked with the people that would contact me. These posters illustrate the caliber of serial daters out there.