Les Schwab

Every year, Les Schwab Tires runs a quirky promotion called Free Beef Month, where they give away boxes of meat to their customers. They weren't really taking advantage of the weirdness of this promotion with advertising. We were tasked to come up with some ideas.



How do we let the world know that Les Schwab has this great promotion? How about setting the Chuckwagon land speed record on the salt flats of Utah? Les Schwab is known for their speed, and Chuckwagons bring the meat. Perfect.

No? Ok, moving on.



What are you supposed to do with all the free beef once you get it? We created an online cookbook called the The Big Book of Beef. The client actually liked this idea and it is currently in production for next year.