Saturday, April 24, 2010

T-Mobile NBA

On December 25th, we launched our T-Mobile MyTouch NBA campaign to coincide with the TV campaign. We dominated NBA.com with banners, pre-rolls, and outdoor, while featuring our players on the T-Mobile MyTouch site.

T-Mobile - MyTouch NBA. Dwight animated banner. from Casey Brewer on Vimeo.



T-Mobile - MyTouch NBA. Dwyane animated banner. from Casey Brewer on Vimeo.



T-Mobile - MyTouch NBA. Charles animated banner. from Casey Brewer on Vimeo.



T-Mobile - MyTouch NBA. In situation animated banner. from Casey Brewer on Vimeo.



With help from Straight Face Studios, we created these animated banners that show each of our NBA player's unique passions. The animated banners were so well received by the client that they wanted to use them for pre-roll on TV and Hulu.com.

T-Mobile - MyTouch NBA. Player interviews. from Casey Brewer on Vimeo.





We called upon director Stacy Wall to shoot interviews with our NBA players to be featured on the T-Mobile MyTouch site, an experience we created.